Airound

Acqua di Parma pays particular attention to the processing, confidentiality and safety of your personal data.

This aim of this privacy charter is to provide you with clear, simple and complete information about how we process the personal data you give us or the data we may collect while you are browsing our application called «Airound», how it may be transferred to third parties and your rights and options to control your personal information and protect your privacy.

Acqua di Parma S.r.l., a limited liability company with headquarters located at 99, Ripamonti Street, 20141, Milan, registered in the companies register under no. 04215670375, VAT 04215670375, is the data controller of the personal data collected on the Application, in the sense of regulations applying to personal data, in particular Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and the free movement of such data (hereinafter the "GDPR").

What is personal data ?

Personal data is any information about an identified physical person or a physical person that may be directly or indirectly identified via an identification number or one or more elements particular to them, such as their last name, first name, date of birth, order number, photo, etc.

When can we collect your personal data ?

We can collect your personal data when you create your account on our Application.

What personal data might we collect ?

When creating a User's account on the Application and using it, Acqua di Parma may collect certain personal information about the User, such as Information we might collect includes :

Your Identity
E-mail
Gender
Country
Job
Phone number
Birthdate.

Personal data necessary to Acqua di Parma to respond to your request and/or provide you with the requested services is marked with an asterisk on all personal data collection forms on this Application. If you do not fill in these compulsory fields, Acqua di Parma will probably be unable to respond to your request and/or provide you with the requested services. Other information, such as the one related to direct marketing and/or profiling activities, is optional and the processing of said data by Acqua di Parma shall be done only with your prior explicit consent. Any refusal to provide the requested data prevents us to get to know you better and improve our communications and services with respect to you however, does not prevent you from creating and managing a customer account, contacting Acqua di Parma and receiving other services offered by Acqua di Parma.

Lastly, we may collect information regarding the use of the Application, especially with respect to your browsing (pages visited, links clicked, etc.). Some of this information may be collected using cookies placed in your web browser when you browse our website. For more information about cookies, read our cookie policy, available here.

For what purpose is your personal data collected and used?

Acqua di Parma processes your data to:

access the Application, create a customer account and use its content;
with your explicit consent, using your personal data to send you personalized communications (newsletters, offers, invitations and surveys) and analyse your preferences and habits using third-party services to customize your profile, anticipate your needs from your customer account. You can receive our personalized communications by means of emails, postal letters, SMS or calls according to the communication preferences that you have indicated to us and your consumer profile (when authorized).

What legal grounds legitimise the processing of your data?

Acqua di Parma processes your personal information:

to perform the contract agreed between yourself and Acqua di Parma, to manage your access to your account;
with your explicit consent: for example, for the purposes of direct marketing and/or profiling activities, managing our personalized commercial offers, our sales prospection, your browsing data via cookies under the conditions defined by our Cookies Policy;
as part of its legitimate interest in securing its digital media (applications) and in order to perform analyses relating to the use of the application.

Who are the recipients of your personal data ?

Your personal data is processed by the personnel of Acqua di Parma. We ensure that only authorised persons within Acqua di Parma have access to your personal data when this is necessary for the purpose of managing our commercial relations or meeting our legal obligations.

We may also share your personal data with :

subsidiaries, parent companies, investee companies and affiliated companies of Acqua di Parma;
Our trusted third-party service providers, including other entities of the LVMH group, acting as data processors and/or subcontractors on our instructions and on our behalf only.
Subcontractors such as:
- application hosting and maintenance service providers and the providers of our electronic personal data collection solutions;
- IT service providers;
- marketing solution service providers;
- customer service providers;
- event organisation service providers.

How do we ensure the confidentiality of your data ?

We ask our partners and group companies to maintain a similar level of protection for your personal data as we do. We take reasonable precautions to ensure the confidentiality and security of your data. We prevent your data from being distorted, damaged, destroyed or accessed by unauthorized third parties.

Transferring data abroad

Some recipients of your personal data may be located abroad, including outside of the European Economic Area.

All data transfers outside of the European Economic Area are subject to appropriate guarantees, especially contractual, technical and organisational guarantees, that comply with applicable regulations relating to the protection of personal data.

How long do we keep your data ?

Acqua di Parma keep and processes your personal data for as long as it is required in order to fulfil the purposes described in this Privacy Policy and as long as it may be required by law, such as for legal purposes, or until you request to cancel your account or, if that doesn’t happen, for 5 years from the User’s last contact with us.

What are your rights and how can you exercise them ?

Under current regulations, particularly the GDPR, you have the right to access and correct your personal data, request erasure, object to processing on legitimate grounds and obtain limitation or portability, insofar as this is applicable.

You can exercise these rights directly with Acqua di Parma S.r.l. by sending an email to DPO@acquadiparma.it or a non-registered letter by post to Acqua di Parma, Via Giuseppe Ripamonti 99, 20141, Milan, Italy, including a copy of a document proving your identity.

You may also lodge a complaint with the Autorità Garante per la protezione dei dati personali, Piazza di Montecitorio n. 121, 00186, Rome, Italy.

Contact details of the Data Protection Officer (DPO)

For all questions relating to the collection and processing of your data by Acqua di Parma S.r.l., you can contact the Acqua di Parma S.r.l.’s Data Protection Officer at DPO@acquadiparma.it.