ABOUT US
An innovative multi-sensory home fragrance experience shaped by design, technology, and expert Italian craftsmanship.
A classic emblem since 1916, Acqua di Parma is an icon of Italian sophistication and lightness. At the forefront of design and fine leather, Poltrona Frau blends research and passion with traditional sartorial savoir faire. Two icons meet in a collaboration epitomising the best of Made in Italy craftsmanship where authentic values converge with the future. The Smart Home Diffuser, a cutting-edge intelligent object featuring Poltrona Frau’s excellent quality, and Acqua di Parma’s repertoire of iconic Italian fragrances. Inspired by Acqua di Parma’s emblematic hatbox and designed by multi-award winning design duo GamFratesi, it perfectly blends in any space with optimal scent diffusion technology for an immersive and seamless home fragrance experience.
We are in 1916 when the Italian baron Carlo Magnani travels the epicentres of culture – Paris, London, New York. And this is the moment when he decides to create a fragrance destined for timeless success: Colonia. Fresh and modern which reflects the expression of Italian gentlemen style.
In the 1950s, Colonia attained international success, when Hollywood actors, invited to Italy by the great masters of Italian cinema, discovered its intimate and refined notes in the historic bespoke tailors’ shops. Today, Acqua di Parma is a leading player on the luxury market, thanks to the production of a series of true masterpieces of traditional Italian craftsmanship.
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Colonia. The Italian sun captured in the “frutti d’oro” - lemon, orange & bergamot – all carefully chosen, handpicked and distilled. Next comes a heart of aromatic and harmonious notes such as lavender, rosemary, verbena and damask rose, followed by warm woody vetiver, sandal and patchouli.
A sensual clarity which unlocks memories and makes every moment intense. The result is claim of refinement and style; a fragrance this simple is a fragrance for life.
"Acqua di Parma is much more than a fragrance brand, it’s a way of life in its most sophisticated form. Its secret has always been moving forward into the future while keeping its DNA intact. We are very proud of our heritage, history and values but we never forget to keep an eye to the future. Bringing style – Italian style – into life"
Laura Burdese, Chairman & Chief Executive Officer of Acqua di Parma
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All Acqua di Parma products are made in Italy by traditional craftsmen, using only highest quality materials, and are sold through our own stores and network of selected retail partners.
Here, the most ancient traditions of craftsmanship are inscribed in modernity through subtle details such as the choice of materials, careful manufacturing and hand finishing.
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